Conviction
$ Value
$7.6M
Shares
675,000
Price
$11
Filed
Jul 29
▶ Why this score? (8/10)
- ✓ Open market buy (+3)
- ✓ Trade value >= $5.0M (+3)
- ✓ 10%+ owner (+1)
- ✓ Not a 10b5-1 plan (+1)
Insider
Name
Coliseum Capital Management, LLC
Title
—
CIK
0001409751
Roles
Transaction Details
Transaction Date
2025-07-29
Code
P
Table
Non-Derivative
Ownership
Indirect
Equity Swap
No
Shares After
14,505,191
Footnotes
The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $10.97 to $11.25, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer or the staff of the Securities and Exchange Commission (the "SEC"), upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote. | The shares of Common Stock reported herein are held directly by (a) Coliseum Capital Partners, L.P. ("CCP"), an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company ("CC"), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company ("CCM"), serves as investment adviser; and (b) a separate account investment advisory client of CCM (the "Separate Account"). | Christopher S. Shackelton ("Shackelton") and Adam Gray ("Gray") are managers of and have an ownership interest in each of CCM and CC. Each of Shackelton, Gray, CCP, the Separate Account, CC and CCM disclaims beneficial ownership of these securities except to the extent of that person's pecuniary interest therein. | The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $11.24 to $11.49, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer or the staff of the SEC, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote. | The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $11.04 to $11.35, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer or the staff of the SEC, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote. | Following the transactions reported herein, CCP directly owned 11,805,823 shares of Common Stock and the Separate Account directly owned 2,699,368 shares of Common Stock.
Filing Info
Coliseum Capital Management, LLC's History
| Date | Ticker | Type | Value |
|---|---|---|---|
| 2026-03-17 | SONO | ▲ | $1.7M |
| 2026-03-16 | SONO | ▲ | $184K |
| 2026-03-13 | SONO | ▲ | $1.2M |
| 2026-03-11 | SONO | ▲ | $2.6M |
| 2026-03-10 | SONO | ▲ | $4.5M |
| 2026-03-09 | SONO | ▲ | $5.9M |
| 2026-02-25 | SONO | ▲ | $1.8M |
| 2026-02-24 | SONO | ▲ | $2.0M |
| 2026-02-23 | SONO | ▲ | $5.4M |
| 2026-02-17 | SONO | ▲ | $4.5M |
Other Insiders at SONO (90d)
| Insider | Bought | Sold | Last |
|---|---|---|---|
| Coliseum Capital Management, LLC | $46.9M | — | 2026-03-17 |
| GENACHOWSKI JULIUS | — | — | 2026-03-06 |
| Darrell Bracken | — | — | 2026-03-05 |
| Boone Karen | — | — | 2026-03-05 |
|
Lazarus Edward P
Chief Legal & Bus Dev Officer
|
— | — | 2026-02-13 |
| Coles Joanna | — | — | 2026-03-05 |
| FIELDS MANDY J | — | — | 2026-03-05 |
| Kennedy Joseph Jude | — | — | 2026-03-05 |
| Barra Hugo | — | — | 2026-03-05 |
| Mildenhall Jonathan | — | — | 2026-03-05 |
|
Casey Saori
Chief Financial Officer
|
— | — | 2026-02-13 |
| Arabia Carmine | — | — | 2026-03-05 |