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$VITL All transactions

Vital Farms, Inc.

▼ SELL 10b5-1 Plan

$ Value

$1.3M

Shares

24,441

Price

$52

Filed

Sep 3

Insider

Name

OHAYER MATTHEW

Title

EXECUTIVE CHAIRPERSON

CIK

0001025680

Roles

Director Officer 10% Owner

Transaction Details

Transaction Date

2025-09-02

Code

S

Table

Non-Derivative

Ownership

Direct

Equity Swap

No

Shares After

6,582,070

Footnotes

The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $50.99 to $51.30 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (1), (2), (4) and (5). | The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $51.57 to $52.55 inclusive. | These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 14, 2025. | The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $50.99 to $51.98 inclusive. | The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $51.99 to $52.75 inclusive. | Pursuant to an agreement between the Reporting Person and his former spouse, the Reporting Person has sole voting control over the shares. The Reporting Person has no pecuniary interest in the shares.

Filing Info

Accession No.

0001025680-25-000010

Form Type

4

Issuer CIK

0001579733

OHAYER MATTHEW's History

Date Ticker Type Value
2025-11-04 VITL $189K
2025-11-03 VITL $682K
2025-11-03 VITL $116K
2025-10-01 VITL $23K
2025-10-01 VITL $941K
2025-10-01 VITL $441K
2025-09-04 VITL $5.1M
2025-09-02 VITL $5.2M
2025-09-02 VITL $1.1M
2025-09-02 VITL $1.3M

Other Insiders at VITL (90d)

No other insider activity at this issuer in the last 90 days.