$ Value
$46K
Shares
168
Price
$272
Filed
Jul 10
Insider
Name
Benioff Marc
Title
Chair and CEO
CIK
0001294693
Roles
Transaction Details
Transaction Date
2025-07-09
Code
S
Table
Non-Derivative
Ownership
Direct
Equity Swap
No
Shares After
11,863,000
Footnotes
As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025. | Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust. | Weighted average price. These shares were sold in multiple transactions at prices ranging from $269.7104 to $270.6886 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. | Weighted average price. These shares were sold in multiple transactions at prices ranging from $270.7203 to $271.5895 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. | Weighted average price. These shares were sold in multiple transactions at prices ranging from $271.8277 to $272.6549 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. | Weighted average price. These shares were sold in multiple transactions at prices ranging from $272.9568 to $273.7326 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. | Weighted average price. These shares were sold in multiple transactions at prices ranging from $273.9618 to $274.8967 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. | Weighted average price. These shares were sold in multiple transactions at prices ranging from $274.9821 to $275.2644 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. | This represents the number of shares earned based upon the achievement of applicable performance criteria pursuant to a performance-based restricted stock unit award with a performance period that ended on June 22, 2025. Such shares will become vested, if at all, subject to the holder's continued employment through July 15, 2025. | Shares held in the Marc Benioff Fund LLC (the "Fund"). Fund interests are held in the reporting person's name or in trust. | Option vests over four years at the rate of 25% on March 22, 2020, the first anniversary of the holder's date of grant, with the balance vesting in equal monthly installments over the remaining 36 months.
Filing Info
Benioff Marc's History
| Date | Ticker | Type | Value |
|---|---|---|---|
| 2026-04-22 | CRM | F | $4.3M |
| 2026-03-22 | CRM | A | $0 |
| 2026-03-22 | CRM | A | $0 |
| 2026-01-13 | CRM | M | $215 |
| 2026-01-13 | CRM | M | $0 |
| 2025-11-03 | CRM | M | $20K |
| 2025-11-03 | CRM | ▼ | $4K |
| 2025-11-03 | CRM | ▼ | $3K |
| 2025-11-03 | CRM | ▼ | $6K |
| 2025-11-03 | CRM | ▼ | $13K |
Other Insiders at CRM (90d)
| Insider | Bought | Sold | Last |
|---|---|---|---|
| DONALD ARNOLD W | — | — | 2026-02-01 |
| KROES NEELIE | — | — | 2026-02-01 |
| WEBB MAYNARD G JR | — | — | 2026-02-01 |
| ALBER LAURA | — | — | 2026-02-01 |
| MUNOZ OSCAR | — | — | 2026-02-01 |
|
Benioff Marc
Chair and CEO
|
— | — | 2026-04-22 |
|
Harris Parker
Co-Founder and CTO, Slack
|
— | — | 2026-04-22 |
|
Washington Robin L
President and COFO
|
— | — | 2026-03-22 |
| Conway Craig | — | — | 2026-02-01 |
| SACHIN J. MEHRA | — | — | 2026-02-01 |
| Chang Amy | — | — | 2026-02-01 |
| Roos John Victor | — | — | 2026-02-01 |
|
Tallapragada Srinivas
Chief Eng/Cust Success Officer
|
— | — | 2026-04-22 |
|
Niles Sabastian
President and CLO
|
— | — | 2026-03-22 |
|
Milano Miguel
President and CRO
|
— | — | 2026-03-22 |
| Kirk David Blair | — | — | 2026-02-01 |