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▲ BUY
9 / 10

Conviction

$ Value

$250K

Shares

22,412

Price

$11

Filed

Aug 11

Why this score? (9/10)
  • Open market buy (+3)
  • % of holdings >= 20% (+2)
  • Director (+1)
  • Cluster: 5 insiders buying (+2)
  • Not a 10b5-1 plan (+1)

Insider

Name

Darrell Bracken

Title

CIK

0001452606

Roles

Director

Transaction Details

Transaction Date

2025-08-08

Code

P

Table

Non-Derivative

Ownership

Direct

Equity Swap

No

Shares After

49,452

Footnotes

Represents the weighted average purchase price per share. The shares were purchased in the open market in multiple transactions at prices ranging from $11.13 to $11.16 per share. The Reporting Person undertakes that he will provide full information regarding the number of shares purchased at each price upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Filing Info

Accession No.

0001127602-25-020309

Form Type

4

Issuer CIK

0001314727

Darrell Bracken's History

Date Ticker Type Value
2026-03-05 SONO A
2025-08-08 SONO $250K
2025-07-17 VFC F $217K
2025-06-04 VFC A $8.9M
2025-05-23 VFC $1.0M

Other Insiders at SONO (90d)

Insider Bought Sold Last
Coliseum Capital Management, LLC $46.9M 2026-03-17
GENACHOWSKI JULIUS 2026-03-06
Darrell Bracken 2026-03-05
Boone Karen 2026-03-05
Lazarus Edward P
Chief Legal & Bus Dev Officer
2026-02-13
Coles Joanna 2026-03-05
FIELDS MANDY J 2026-03-05
Kennedy Joseph Jude 2026-03-05
Barra Hugo 2026-03-05
Mildenhall Jonathan 2026-03-05
Casey Saori
Chief Financial Officer
2026-02-13
Arabia Carmine 2026-03-05