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$COCO All transactions

Vita Coco Company, Inc.

▼ SELL 10b5-1 Plan

$ Value

$5K

Shares

100

Price

$54

Filed

Mar 9

Insider

Name

Prior Jane

Title

Chief Marketing Officer

CIK

0001886154

Roles

Officer

Transaction Details

Transaction Date

2026-03-05

Code

S

Table

Non-Derivative

Ownership

Direct

Equity Swap

No

Shares After

127,399

Footnotes

The disposition reported on this Form 4 represents shares withheld to cover tax withholding obligations in connection with the vesting and settlement of Restricted Stock Units. The disposition is mandated by the Issuer and does not represent a discretionary transaction by the Reporting Person. | The sales of shares of common stock reported were effected pursuant to a Rule 10b5-1 trading plan. | The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $52.07 to $53.06, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. | The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $53.07 to $53.84, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. | The stock option is eligible to vest if certain performance conditions are met by the target date for the applicable performance condition(s) and expire if the performance conditions are not met by the final target date. The performance conditions applicable were timely satisfied, resulting in vesting of the option as to 14,025 shares on February 20, 2026. | The stock option is fully vested and currently exercisable. | The stock option vests in four equal annual installments beginning on November 27, 2022. | The stock option vests in three equal annual installments beginning on August 15, 2025. | The stock options vest in four annual equal installments beginning on March 10, 2024. | The stock option vests in four equal annual installments beginning on March 4, 2025. | The Reporting Person was granted stock options that will vest in four annual equal installments on each anniversary of the grant date provided that the Reporting Person remains in continuous service on each vesting date.

Filing Info

Accession No.

0001482981-26-000060

Form Type

4

Issuer CIK

0001482981

Prior Jane's History

Date Ticker Type Value
2026-03-11 COCO F $45K
2026-03-05 COCO F $80K
2026-03-05 COCO F $39K
2026-03-05 COCO M $37K
2026-03-05 COCO M $242K
2026-03-05 COCO M $230K
2026-03-05 COCO $1.8M
2026-03-05 COCO $839K
2026-03-05 COCO $5K
2026-03-05 COCO M $0

Other Insiders at COCO (90d)

Insider Bought Sold Last
Roper Martin
Chief Executive Officer
$7.8M 2026-04-16
LEAHY JOHN D $1.5M 2026-03-02
Morreau Jane Cecil $809K 2026-02-23
Burth Jonathan
Chief Operating Officer
$3.5M 2026-03-16
Prior Jane
Chief Marketing Officer
$2.6M 2026-03-11
Liran Ira $2.8M 2026-02-05
van Es Charles
Chief Commercial Officer
$213K 2026-04-01
Sadowsky Kenneth $1.2M 2026-04-15
Kirban Michael
Executive Chairman
$2.9M 2026-03-12
BAKER COREY
Chief Financial Officer
$580K 2026-03-19