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$PRCH All transactions

Porch Group, Inc.

▼ SELL

$ Value

$195K

Shares

27,188

Price

$7

Filed

Apr 9

Insider

Name

Ehrlichman Matt

Title

CEO, CHAIRMAN AND FOUNDER

CIK

0001515184

Roles

Director Officer 10% Owner

Transaction Details

Transaction Date

2026-04-07

Code

S

Table

Non-Derivative

Ownership

Direct

Equity Swap

No

Shares After

17,430,350

Footnotes

Represents a grant of restricted stock units ("RSUs") under the Company's 2026 long-term equity incentive program. Each RSU represents a right to receive one share of the Issuer's common stock upon vesting. 25% of the RSUs shall vest on April 7, 2027, then 1/6th of the remaining RSUs shall vest every 6 months for the remaining 36 months of the 48-month vesting period, subject to the Reporting Person's employment or service with the Issuer as contemplated in the RSU Agreement. | At the determination of the Compensation Committee, represents a grant of the Issuer's common stock for the portion of achieving in excess of target performance for the annual bonus program for 2025. | This sale was required by the Issuer at its election (without any discretion by the Reporting Person), and represents shares sold to cover tax withholding obligations in connection with the vesting and settlement of restricted stock units ("RSUs") that vested on April 4, 2026 on the semi-annual vesting of the Reporting Person's April 4, 2025 RSU grant. The Issuer has adopted this sell-to-cover method as the sole means for plan participants to satisfy tax withholding obligations in connection with the settlement of awards. The RSUs will continue to vest ratably every 6 months over the remaining 48-month vesting period which commenced on April 4, 2025, subject to the Reporting Person's continuous employment or service with the Issuer. | The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $7.19 to $7.27 per share. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. | This sale was required by the Issuer at its election (without any discretion by the Reporting Person), and represents shares sold to cover tax withholding obligations in connection with the vesting and settlement of restricted stock units ("RSUs") that vested on April 5, 2026 on the semi-annual vesting of the Reporting Person's April 7, 2023 RSU grant. The Issuer has adopted this sell-to-cover method as the sole means for plan participants to satisfy tax withholding obligations in connection with the settlement of awards. The RSUs will continue to vest ratably every 6 months over the remaining 48-month vesting period which commenced on April 5, 2023, subject to the Reporting Person's continuous employment or service with the Issuer. | This sale was required by the Issuer at its election (without any discretion by the Reporting Person), and represents shares sold to cover tax withholding obligations in connection with the vesting and settlement of restricted stock units ("RSUs") that vested on April 5, 2026 on the semi-annual vesting of the Reporting Person's April 5, 2024 RSU grant. The Issuer has adopted this sell-to-cover method as the sole means for plan participants to satisfy tax withholding obligations in connection with the settlement of awards. The RSUs will continue to vest ratably every 6 months over the remaining 48-month vesting period which commenced on April 5, 2024, subject to the Reporting Person's continuous employment or service with the Issuer. | Issuer common stock held by West Equities, LLC over which the Reporting Person has sole voting and dispositive power.

Filing Info

Accession No.

0001515184-26-000012

Form Type

4

Issuer CIK

0001784535

Ehrlichman Matt's History

Date Ticker Type Value
2026-04-21 PRCH $984K
2026-04-17 PRCH $896K
2026-04-14 PRCH $802K
2026-04-14 PRCH $197K
2026-04-09 PRCH $867K
2026-04-07 PRCH A $0
2026-04-07 PRCH A $0
2026-04-07 PRCH $136K
2026-04-07 PRCH $180K
2026-04-07 PRCH $195K

Other Insiders at PRCH (90d)

Insider Bought Sold Last
Ehrlichman Matt
CEO, CHAIRMAN AND FOUNDER
$4.1M 2026-04-21
Neagle Matthew
Chief Operating Officer
$2.3M 2026-04-21
Tabak Shawn
CHIEF FINANCIAL OFFICER
$372K 2026-04-21