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$MAX All transactions

MediaAlpha, Inc.

A

$ Value

$0

Shares

171,950

Price

$0

Filed

Mar 17

Insider

Name

COYNE JEFFREY B

Title

GENERAL COUNSEL AND SECRETARY

CIK

0001213184

Roles

Officer

Transaction Details

Transaction Date

2026-03-15

Code

A

Table

Non-Derivative

Ownership

Direct

Equity Swap

No

Shares After

605,995

Footnotes

Consists of restricted stock units ("RSUs") granted to the Reporting Person under the Issuer's Omnibus Incentive Plan. Each RSU represents a contingent right to receive one share of Class A Common Stock upon vesting. One sixteenth of the RSUs will vest on May 15, 2026 and the remainder will vest quarterly over the following four years, in each case subject to continued employment. with the Issuer through each vesting date. | Represents Performance Based Restricted Stock Units (PRSUs) granted to the Reporting Person on March 15, 2026, pursuant to the Issuer's Omnibus Equity Incentive Plan. Each PRSU represents a contingent right to receive shares of Issuer's Class A Common Stock. | The PRSUs will be earned subject to achievement of Adjusted EBITDA goals for fiscal 2026, fiscal 2027, and fiscal 2028, with each fiscal year measured separately for purposes of determining PRSU vesting. One-third of the PRSU grants are tied to Adjusted EBITDA performance against pre-established threshold, target, and maximum Adjusted EBITDA goals for each fiscal year, corresponding to vesting of 50%, 100% and 200% of the target shares, respectively. Following the completion of each performance period, any earned PRSUs for that performance period will remain subject to continued service-based vesting through the end of the three-year period." | If PRSUs become eligible to vest after approval from the Compensation Committee of the Board of Directors of the Issuer on the achievement of the performance measures, the eligible units will settle on March 15, 2029.

Filing Info

Accession No.

0001818383-26-000068

Form Type

4

Issuer CIK

0001818383

COYNE JEFFREY B's History

Date Ticker Type Value
2026-03-15 MAX A $0
2026-03-15 MAX A $0
2026-02-15 MAX M $0
2026-02-15 MAX F $14K
2026-02-15 MAX F $16K
2026-02-15 MAX F $13K
2026-02-15 MAX F $23K
2026-02-15 MAX M $0
2026-02-13 MAX $37K
2025-12-12 MAX $66K

Other Insiders at MAX (90d)

Insider Bought Sold Last
COYNE JEFFREY B
GENERAL COUNSEL AND SECRETARY
$37K 2026-03-15
Yi Steven
See Remarks
$2.6M 2026-04-22
Yeh Kuanling Amy
Chief Technology Officer
$175K 2026-04-10
Cramer Keith
Chief Revenue Officer
$267K 2026-04-15
Nonko Eugene $3.4M 2026-04-21
Thompson Patrick Ryan
See Remarks
2026-03-15