← Back
$CELH All transactions

Celsius Holdings, Inc.

J

$ Value

$0

Shares

259,800

Price

$0

Filed

May 14

Insider

Name

Milmoe William H.

Title

CIK

0001443194

Roles

10% Owner

Transaction Details

Transaction Date

2025-05-12

Code

J

Table

Derivative

Ownership

Indirect

Equity Swap

Yes

Shares After

Footnotes

The Reporting Person is the manager of CD Financial LLC ("CDF") and a trustee of the Carl DeSantis Revocable Trust, which owns a 99% beneficial interest in CDF. CDF is the record holder of the shares of common stock of Celsius Holdings, Inc. ("CELH") which are the subject of this report. The Reporting Person has shared voting and dispositive power with respect to such shares. | On May 12, 2025, CDF settled the fourth tranche of a prepaid variable forward sale transaction (the "VPF") entered into on July 5, 2022 with an unaffiliated third-party buyer. For the fourth tranche of the VPF, physical settlement applied. The contract for the VPF obligated CDF to, for such tranche, deliver to the buyer up to 259,800 shares (adjusted for stock splits) of CELH common stock (the "Pledged Shares") T+1 following the maturity of the VPF (occurring in twenty approximately equal tranches from May 6, 2025 to June 3, 2025). In physical settlement of the fourth tranche of the VPF, the number of Pledged Shares to be delivered was to be determined according to the following formula. | If the volume-weighted average price of CELH common stock on the maturity date for the tranche (each, a "Settlement Price") was: (a) less than or equal to $19.6784 (the "Floor Price"), CDF would deliver to the buyer all of the Pledged Shares for that tranche; (b) greater than the Floor Price but less than or equal to $26.2379 (the "Cap Price), CDF would deliver to the buyer the number of shares equal to all of the Pledged Shares for that tranche multiplied by a fraction, the numerator of which is the Floor Price and the denominator of which is such Settlement Price; or (c) greater than the Cap Price, CDF would deliver to the buyer the number of shares equal to all of Pledged Shares for that tranche multiplied by a fraction, the numerator of which is the Floor Price plus the excess of Settlement Price over the Cap Price, and the denominator of which is such Settlement Price. | On May 9, 2025, the Settlement Price was greater than the Cap Price. Accordingly, CDF transferred to the buyer a portion of the Pledged Shares pursuant to the formula above.

Filing Info

Accession No.

0001829126-25-003667

Form Type

4

Issuer CIK

0001341766

Milmoe William H.'s History

Date Ticker Type Value
2026-04-15 INBP G $0
2026-04-15 INBP G $0
2026-03-24 INBP G $0
2026-03-24 INBP G $0
2026-01-21 CELH J $4.7M
2026-01-21 CELH J $0
2026-01-20 CELH J $4.7M
2026-01-20 CELH J $0
2026-01-16 CELH J $4.7M
2026-01-16 CELH J $0

Other Insiders at CELH (90d)

Insider Bought Sold Last
MILLER CHERYL 2026-02-27
Fieldly John
Chief Executive Officer
2026-02-27
Kravitz Hal 2026-02-27
Castaldo Nicholas 2026-02-27
Levy Caroline S 2026-02-27
DeSantis Damon 2026-02-27
Russell Joyce $148K 2026-03-02
Langhans Jarrod
Chief Financial Officer
2026-04-18
Storey Paul H.
Chief Supply Chain Officer
2026-02-27
Mattessich Richard Stephen
Chief Legal Officer
2026-02-27
Melotte Hans MJ 2026-02-27
Hanson Eric
President & COO
2026-02-27
Lam Thi Tuyet Trinh
Chief Human Resources Officer
2026-03-02