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$BFH All transactions

BREAD FINANCIAL HOLDINGS, INC.

F

$ Value

$148K

Shares

2,003

Price

$74

Filed

Feb 19

Insider

Name

Greer Valerie E

Title

EVP, Chief Commercial Officer

CIK

0001843064

Roles

Officer

Transaction Details

Transaction Date

2026-02-18

Code

F

Table

Non-Derivative

Ownership

Direct

Equity Swap

No

Shares After

155,352

Footnotes

The new grant is for 9,478 shares of common stock represented by time-based restricted stock units (RSUs). These time-based RSUs will vest over a three-year period, with 3,127 units vesting on 2/17/27, 3,127 units vesting on 2/17/28 and 3,224 units vesting on 2/17/29, subject to continued employment (subject to certain limited exceptions) by the Reporting Person on the vesting dates. | The new grant is for 14,217 shares of common stock represented by performance-based RSUs, which may be adjusted up or down at the time the performance targets are measured at the end of the three-year performance period. These performance-based RSUs may vest on 2/17/29 contingent on meeting predetermined performance measures and subject to continued employment (subject to certain limited exceptions) by the Reporting Person on the vesting date. | Based on an annual return on equity (ROE) performance metric goal for each of 2023, 2024 and 2025, at the conclusion of the three-year period ended December 31, 2025, 121.9% of the original award of 25,310 performance-based restricted stock units granted 3/24/23 were earned, resulting in an additional 5,543 units, for a total of 30,853 units. | Shares withheld by the Company to satisfy the Reporting Person's tax withholding obligation upon the vesting of restricted stock units.

Filing Info

Accession No.

0001843064-26-000002

Form Type

4

Issuer CIK

0001101215

Greer Valerie E's History

Date Ticker Type Value
2026-02-18 BFH F $148K
2026-02-17 BFH A
2026-02-17 BFH A
2026-02-17 BFH A
2026-02-17 BFH F $1.7M
2025-12-11 BFH F $92K

Other Insiders at BFH (90d)

Insider Bought Sold Last
BALLOU ROGER H 2026-02-19
Gerspach John C 2026-04-15
Motes Joseph L III
EVP, CAO, Gen Counsel & Secy
2026-02-18
McConnaughey Tammy M
EVP, Operations & Credit Risk
2026-02-18
Andretta Ralph J
President and CEO
2026-02-18
Greer Valerie E
EVP, Chief Commercial Officer
2026-02-17
Beberman Perry S
EVP, Chief Financial Officer
2026-02-18
Campbell Jonathan Bryan
SVP, Chief Accounting Officer
2026-02-18
Driscoll Allegra S
EVP, Chief Technology Officer
2026-02-18