← Back
F 10b5-1 Plan

$ Value

$428K

Shares

11,087

Price

$39

Filed

May 22

Insider

Name

Eaton Sam

Title

Chief Technology Officer

CIK

0001850580

Roles

Officer

Transaction Details

Transaction Date

2025-05-20

Code

F

Table

Non-Derivative

Ownership

Direct

Equity Swap

No

Shares After

157,968

Footnotes

Represents shares withheld to satisfy tax withholding obligations in connection with the vesting of certain RSUs, which were previously reported in Table I following the date of grant. | Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on February 20, 2025. | The sales price reported is the weighted average sale price for the number of shares sold. These shares were sold in multiple transactions at prices ranging from $37.89 to $38.58, inclusive. Full information regarding the number of shares sold at each separate price will be supplied upon request by Securities and Exchange Commission Staff, the Issuer or a security holder of the Issuer.

Filing Info

Accession No.

0001850580-25-000006

Form Type

4

Issuer CIK

0001345016

Eaton Sam's History

Date Ticker Type Value
2026-03-15 YELP F $101K
2026-03-04 YELP A $0
2026-02-20 YELP F $541K
2026-02-03 YELP A $0
2026-02-03 YELP A $0
2025-12-02 YELP $6K
2025-11-20 YELP F $320K
2025-08-20 YELP F $344K
2025-06-03 YELP $17K
2025-05-22 YELP $493K

Other Insiders at YELP (90d)

Insider Bought Sold Last
ANDERSON FRED D 2026-03-01
Schwarzbach David A
Chief Financial Officer
$637K 2026-04-15
Nachman Joseph R
Chief Operating Officer
$231K 2026-03-15
Stoppelman Jeremy
Chief Executive Officer
$6.7M 2026-03-15
Green Logan 2026-03-01
Jedda Dan $31K 2026-02-23
Eaton Sam
Chief Technology Officer
2026-03-15
Saldanha Craig
Chief Product Officer
$89K 2026-04-01
Amara Carmen
Chief People Officer
2026-03-15