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$BFH All transactions

BREAD FINANCIAL HOLDINGS, INC.

F

$ Value

$92K

Shares

1,256

Price

$74

Filed

Dec 15

Insider

Name

Greer Valerie E

Title

EVP, Chief Commercial Officer

CIK

0001843064

Roles

Officer

Transaction Details

Transaction Date

2025-12-11

Code

F

Table

Non-Derivative

Ownership

Direct

Equity Swap

No

Shares After

151,951

Footnotes

The reported transaction involved the withholding of an aggregate 1,256 shares of stock issuable upon the early vesting of an equal number of restricted stock units to pay taxes associated with the reporting person becoming retirement eligible. Of the 1,256 shares, (a) 481 were withheld from the time-based restricted stock units granted 2/18/25, (b) 538 were withheld from the time-based restricted stock units granted 2/15/24, and (c) 237 were withheld from the time-based restricted stock units granted 3/24/23. | The total number of securities beneficially owned includes: (a) 50,829 unrestricted shares; (b) 5,500 unvested units from an award of 16,873 time-based restricted stock units granted 3/24/23; (c) 25,310 unvested performance-based restricted stock units granted 3/24/23; (d) 12,490 unvested units from an award of 19,444 time-based restricted stock units granted 2/15/24; (e) 29,166 unvested performance-based restricted stock units granted 2/15/24; (f) unvested 11,174 time-based restricted stock units granted 2/18/25; and (g) unvested 17,482 performance-based restricted stock units granted 2/18/25.

Filing Info

Accession No.

0001101215-25-000205

Form Type

4

Issuer CIK

0001101215

Greer Valerie E's History

Date Ticker Type Value
2026-02-18 BFH F $148K
2026-02-17 BFH A
2026-02-17 BFH A
2026-02-17 BFH A
2026-02-17 BFH F $1.7M
2025-12-11 BFH F $92K

Other Insiders at BFH (90d)

Insider Bought Sold Last
BALLOU ROGER H 2026-02-19
Gerspach John C 2026-04-15
Motes Joseph L III
EVP, CAO, Gen Counsel & Secy
2026-02-18
McConnaughey Tammy M
EVP, Operations & Credit Risk
2026-02-18
Andretta Ralph J
President and CEO
2026-02-18
Greer Valerie E
EVP, Chief Commercial Officer
2026-02-18
Beberman Perry S
EVP, Chief Financial Officer
2026-02-18
Campbell Jonathan Bryan
SVP, Chief Accounting Officer
2026-02-18
Driscoll Allegra S
EVP, Chief Technology Officer
2026-02-18