▲ BUY
7
/ 10
Conviction
$ Value
$200K
Shares
6,050
Price
$33
Filed
Jul 23
▶ Why this score? (7/10)
- ✓ Open market buy (+3)
- ✓ C-suite insider (+2)
- ✓ Director (+1)
- ✓ Not a 10b5-1 plan (+1)
Insider
Name
Tanner Geoff E
Title
President and CEO
CIK
0001785855
Roles
Director
Officer
Transaction Details
Transaction Date
2025-07-23
Code
P
Table
Non-Derivative
Ownership
Direct
Equity Swap
No
Shares After
98,190
Filing Info
Tanner Geoff E's History
| Date | Ticker | Type | Value |
|---|---|---|---|
| 2025-11-08 | SMPL | A | $0 |
| 2025-11-08 | SMPL | F | $125K |
| 2025-07-23 | SMPL | ▲ | $200K ★ |
Other Insiders at SMPL (90d)
| Insider | Bought | Sold | Last |
|---|---|---|---|
| KILTS JAMES M | — | — | 2026-01-28 |
| GOOLSBY MICHELLE P | — | — | 2026-01-28 |
| WEST DAVID J | — | — | 2026-01-28 |
| DALEY CLAYTON C JR | — | — | 2026-01-28 |
| WHITE JAMES D | — | — | 2026-01-28 |
| Schena Joseph J | — | — | 2026-01-28 |
| Montgomery Robert G. | — | — | 2026-01-28 |
| Ratzan Brian K. | — | — | 2026-01-28 |
| RITTERBUSH DAVID W | — | — | 2026-01-28 |
|
Held Amy C
SVP and CHRO
|
— | — | 2026-03-04 |
| Mally Romitha | — | — | 2026-01-28 |
|
Bealer Christopher J
Chief Financial Officer
|
— | — | 2026-04-16 |