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$MAX All transactions

MediaAlpha, Inc.

F

$ Value

$28K

Shares

2,656

Price

$10

Filed

May 16

Insider

Name

COYNE JEFFREY B

Title

GENERAL COUNSEL AND SECRETARY

CIK

0001213184

Roles

Officer

Transaction Details

Transaction Date

2025-05-15

Code

F

Table

Non-Derivative

Ownership

Direct

Equity Swap

No

Shares After

468,687

Footnotes

One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU"). | Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of RSUs. | Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of restricted stock units previously reported in Table I as Class A Common Stock. | Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted May 5, 2021. | One quarter of the RSUs vested on May 15, 2022 and the remainder will vest quarterly over the following three years, in each case subject to continued employment with the Issuer through each vesting date. | Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted August 15, 2021. | One quarter of the RSUs vested on August 15, 2022 and the remainder will vest quarterly over the following three years, in each case subject to continued employment with the Issuer through each vesting date. | Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted March 15, 2022. | One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.

Filing Info

Accession No.

0001818383-25-000075

Form Type

4

Issuer CIK

0001818383

COYNE JEFFREY B's History

Date Ticker Type Value
2026-03-15 MAX A $0
2026-03-15 MAX A $0
2026-02-15 MAX M $0
2026-02-15 MAX F $14K
2026-02-15 MAX F $16K
2026-02-15 MAX F $13K
2026-02-15 MAX F $23K
2026-02-15 MAX M $0
2026-02-13 MAX $37K
2025-12-12 MAX $66K

Other Insiders at MAX (90d)

Insider Bought Sold Last
COYNE JEFFREY B
GENERAL COUNSEL AND SECRETARY
$37K 2026-03-15
Yi Steven
See Remarks
$2.6M 2026-04-22
Yeh Kuanling Amy
Chief Technology Officer
$175K 2026-04-10
Cramer Keith
Chief Revenue Officer
$267K 2026-04-15
Nonko Eugene $3.4M 2026-04-21
Thompson Patrick Ryan
See Remarks
2026-03-15