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$MAX All transactions

MediaAlpha, Inc.

▼ SELL 10b5-1 Plan

$ Value

$162K

Shares

12,000

Price

$13

Filed

Dec 12

Insider

Name

Yeh Kuanling Amy

Title

Chief Technology Officer

CIK

0001829969

Roles

Officer

Transaction Details

Transaction Date

2025-12-10

Code

S

Table

Non-Derivative

Ownership

Direct

Equity Swap

No

Shares After

402,662

Footnotes

The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs. | Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.31 to $13.67 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. | Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.00 to $13.25 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Filing Info

Accession No.

0001818383-25-000176

Form Type

4

Issuer CIK

0001818383

Yeh Kuanling Amy's History

Date Ticker Type Value
2026-04-10 MAX $28K
2026-03-27 MAX $28K
2026-03-15 MAX A $0
2026-03-15 MAX A $0
2026-03-06 MAX $31K
2026-02-15 MAX M $0
2026-02-15 MAX M $0
2026-02-15 MAX M $0
2026-02-15 MAX M $0
2026-02-15 MAX M $0

Other Insiders at MAX (90d)

Insider Bought Sold Last
COYNE JEFFREY B
GENERAL COUNSEL AND SECRETARY
$37K 2026-03-15
Yi Steven
See Remarks
$2.6M 2026-04-22
Yeh Kuanling Amy
Chief Technology Officer
$175K 2026-04-10
Cramer Keith
Chief Revenue Officer
$267K 2026-04-15
Nonko Eugene $3.4M 2026-04-21
Thompson Patrick Ryan
See Remarks
2026-03-15