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$MAX All transactions

MediaAlpha, Inc.

▼ SELL 10b5-1 Plan

$ Value

$64K

Shares

5,400

Price

$12

Filed

Jan 7

Insider

Name

Nonko Eugene

Title

CIK

0001830016

Roles

Director

Transaction Details

Transaction Date

2026-01-06

Code

S

Table

Non-Derivative

Ownership

Direct

Equity Swap

No

Shares After

1,003,648

Footnotes

The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs. | Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.73 to $12.155 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. | Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.72 to $11.99 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. | Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.37 to $11.875 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. | Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.73 to $12.11 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. | Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.72 to $12.01 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. | Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.38 to $11.875 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Filing Info

Accession No.

0001818383-26-000005

Form Type

4

Issuer CIK

0001818383

Nonko Eugene's History

Date Ticker Type Value
2026-04-21 MAX $153K
2026-04-21 MAX $224K
2026-04-20 MAX $247K
2026-04-20 MAX $501K
2026-03-17 MAX $19K
2026-03-17 MAX $4K
2026-03-16 MAX $24K
2026-03-16 MAX $5K
2026-03-15 MAX A $0
2026-03-09 MAX $20K

Other Insiders at MAX (90d)

Insider Bought Sold Last
COYNE JEFFREY B
GENERAL COUNSEL AND SECRETARY
$37K 2026-03-15
Yi Steven
See Remarks
$2.6M 2026-04-22
Yeh Kuanling Amy
Chief Technology Officer
$175K 2026-04-10
Cramer Keith
Chief Revenue Officer
$267K 2026-04-15
Nonko Eugene $3.4M 2026-04-21
Thompson Patrick Ryan
See Remarks
2026-03-15