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$MAX All transactions

MediaAlpha, Inc.

▼ SELL 10b5-1 Plan

$ Value

$72K

Shares

10,000

Price

$7

Filed

Feb 17

Insider

Name

Cramer Keith

Title

Chief Revenue Officer

CIK

0001829989

Roles

Officer

Transaction Details

Transaction Date

2026-02-17

Code

S

Table

Non-Derivative

Ownership

Direct

Equity Swap

No

Shares After

182,154

Footnotes

One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU"). | The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. | Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $7.09 to $7.29 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. | Represents RSUs granted under the Issuer's Omnibus Equity Incentive Plan on March 25, 2022. | One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date. | Represents RSUs granted under the Issuer's Omnibus Equity Incentive Plan on March 15, 2023. | One sixteenth of the RSUs vested on May 15, 2023 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date. | Represents RSUs granted under the Issuer's Omnibus Equity Incentive Plan on March 15, 2024. | One sixteenth of the RSUs vested on May 15, 2024 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.

Filing Info

Accession No.

0001818383-26-000038

Form Type

4

Issuer CIK

0001818383

Cramer Keith's History

Date Ticker Type Value
2026-04-15 MAX $97K
2026-03-16 MAX $99K
2026-03-15 MAX A $0
2026-03-15 MAX A $0
2026-02-17 MAX $72K
2026-02-15 MAX M $0
2026-02-15 MAX M $0
2026-02-15 MAX M $0
2026-02-15 MAX M $0
2026-02-15 MAX M $0

Other Insiders at MAX (90d)

Insider Bought Sold Last
COYNE JEFFREY B
GENERAL COUNSEL AND SECRETARY
$37K 2026-03-15
Yi Steven
See Remarks
$2.6M 2026-04-22
Yeh Kuanling Amy
Chief Technology Officer
$175K 2026-04-10
Cramer Keith
Chief Revenue Officer
$196K 2026-04-15
Nonko Eugene $3.4M 2026-04-21
Thompson Patrick Ryan
See Remarks
2026-03-15