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$MAX All transactions

MediaAlpha, Inc.

▼ SELL 10b5-1 Plan

$ Value

$19K

Shares

1,899

Price

$10

Filed

Mar 17

Insider

Name

Nonko Eugene

Title

CIK

0001830016

Roles

Director

Transaction Details

Transaction Date

2026-03-17

Code

S

Table

Non-Derivative

Ownership

Direct

Equity Swap

No

Shares After

1,055,057

Footnotes

Consists of restricted stock units ("RSUs") granted to the Reporting Person under the Issuer's Omnibus Incentive Plan. Each RSU represents a contingent right to receive one share of Class A Common Stock upon vesting. One sixteenth of the RSUs will vest on May 15, 2026 and the remainder will vest quarterly over the following four years, in each case subject to continued employment. with the Issuer through each vesting date. | The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. | Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.01 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Filing Info

Accession No.

0001818383-26-000066

Form Type

4

Issuer CIK

0001818383

Nonko Eugene's History

Date Ticker Type Value
2026-04-21 MAX $153K
2026-04-21 MAX $224K
2026-04-20 MAX $247K
2026-04-20 MAX $501K
2026-03-17 MAX $19K
2026-03-17 MAX $4K
2026-03-16 MAX $24K
2026-03-16 MAX $5K
2026-03-15 MAX A $0
2026-03-09 MAX $20K

Other Insiders at MAX (90d)

Insider Bought Sold Last
COYNE JEFFREY B
GENERAL COUNSEL AND SECRETARY
$37K 2026-03-15
Yi Steven
See Remarks
$2.6M 2026-04-22
Yeh Kuanling Amy
Chief Technology Officer
$175K 2026-04-10
Cramer Keith
Chief Revenue Officer
$267K 2026-04-15
Nonko Eugene $3.4M 2026-04-21
Thompson Patrick Ryan
See Remarks
2026-03-15