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$MAX All transactions

MediaAlpha, Inc.

A 10b5-1 Plan

$ Value

$0

Shares

134,600

Price

$0

Filed

Mar 17

Insider

Name

Cramer Keith

Title

Chief Revenue Officer

CIK

0001829989

Roles

Officer

Transaction Details

Transaction Date

2026-03-15

Code

A

Table

Non-Derivative

Ownership

Direct

Equity Swap

No

Shares After

316,754

Footnotes

Consists of restricted stock units ("RSUs") granted to the Reporting Person under the Issuer's Omnibus Incentive Plan. Each RSU represents a contingent right to receive one share of Class A Common Stock upon vesting. One sixteenth of the RSUs will vest on May 15, 2026 and the remainder will vest quarterly over the following four years, in each case subject to continued employment. with the Issuer through each vesting date. | The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. | Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $9.81 to $9.99 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. | Represents Performance Based Restricted Stock Units (PRSUs) granted to the Reporting Person on March 15, 2026, pursuant to the Issuer's Omnibus Equity Incentive Plan. Each PRSU represents a contingent right to receive shares of Issuer's Class A Common Stock. | The PRSUs will be earned subject to achievement of Adjusted EBITDA goals for fiscal 2026, fiscal 2027, and fiscal 2028, with each fiscal year measured separately for purposes of determining PRSU vesting. One-third of the PRSU grants are tied to Adjusted EBITDA performance against pre-established threshold, target, and maximum Adjusted EBITDA goals for each fiscal year, corresponding to vesting of 50%, 100% and 200% of the target shares, respectively. Following the completion of each performance period, any earned PRSUs for that performance period will remain subject to continued service-based vesting through the end of the three-year period." | If PRSUs become eligible to vest after approval from the Compensation Committee of the Board of Directors of the Issuer on the achievement of the performance measures, the eligible units will settle on March 15, 2029.

Filing Info

Accession No.

0001818383-26-000074

Form Type

4

Issuer CIK

0001818383

Cramer Keith's History

Date Ticker Type Value
2026-04-15 MAX $97K
2026-03-16 MAX $99K
2026-03-15 MAX A $0
2026-03-15 MAX A $0
2026-02-17 MAX $72K
2026-02-15 MAX M $0
2026-02-15 MAX M $0
2026-02-15 MAX M $0
2026-02-15 MAX M $0
2026-02-15 MAX M $0

Other Insiders at MAX (90d)

Insider Bought Sold Last
COYNE JEFFREY B
GENERAL COUNSEL AND SECRETARY
$37K 2026-03-15
Yi Steven
See Remarks
$2.6M 2026-04-22
Yeh Kuanling Amy
Chief Technology Officer
$175K 2026-04-10
Cramer Keith
Chief Revenue Officer
$267K 2026-04-15
Nonko Eugene $3.4M 2026-04-21
Thompson Patrick Ryan
See Remarks
2026-03-15