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$MAX All transactions

MediaAlpha, Inc.

▼ SELL 10b5-1 Plan

$ Value

$39K

Shares

4,000

Price

$10

Filed

Apr 15

Insider

Name

Yi Steven

Title

See Remarks

CIK

0001829946

Roles

Director Officer

Transaction Details

Transaction Date

2026-04-15

Code

S

Table

Non-Derivative

Ownership

Direct

Equity Swap

No

Shares After

3,007,247

Footnotes

The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. | Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $9.00 to $9.15 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. | Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $9.25 to $9.62 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. | Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $9.46 to $9.74 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Filing Info

Accession No.

0001818383-26-000107

Form Type

4

Issuer CIK

0001818383

Yi Steven's History

Date Ticker Type Value
2026-04-22 MAX $40K
2026-04-21 MAX $162K
2026-04-20 MAX $287K
2026-04-15 MAX $39K
2026-04-14 MAX $38K
2026-04-13 MAX $36K
2026-04-08 MAX $39K
2026-04-07 MAX $38K
2026-04-06 MAX $37K
2026-04-01 MAX $37K

Other Insiders at MAX (90d)

Insider Bought Sold Last
COYNE JEFFREY B
GENERAL COUNSEL AND SECRETARY
$37K 2026-03-15
Yi Steven
See Remarks
$2.6M 2026-04-22
Yeh Kuanling Amy
Chief Technology Officer
$175K 2026-04-10
Cramer Keith
Chief Revenue Officer
$267K 2026-04-15
Nonko Eugene $3.4M 2026-04-21
Thompson Patrick Ryan
See Remarks
2026-03-15