$ Value
—
Shares
9,478
Price
—
Filed
Feb 19
Insider
Name
Greer Valerie E
Title
EVP, Chief Commercial Officer
CIK
0001843064
Roles
Transaction Details
Transaction Date
2026-02-17
Code
A
Table
Non-Derivative
Ownership
Direct
Equity Swap
No
Shares After
161,429
Footnotes
The new grant is for 9,478 shares of common stock represented by time-based restricted stock units (RSUs). These time-based RSUs will vest over a three-year period, with 3,127 units vesting on 2/17/27, 3,127 units vesting on 2/17/28 and 3,224 units vesting on 2/17/29, subject to continued employment (subject to certain limited exceptions) by the Reporting Person on the vesting dates. | The new grant is for 14,217 shares of common stock represented by performance-based RSUs, which may be adjusted up or down at the time the performance targets are measured at the end of the three-year performance period. These performance-based RSUs may vest on 2/17/29 contingent on meeting predetermined performance measures and subject to continued employment (subject to certain limited exceptions) by the Reporting Person on the vesting date. | Based on an annual return on equity (ROE) performance metric goal for each of 2023, 2024 and 2025, at the conclusion of the three-year period ended December 31, 2025, 121.9% of the original award of 25,310 performance-based restricted stock units granted 3/24/23 were earned, resulting in an additional 5,543 units, for a total of 30,853 units. | Shares withheld by the Company to satisfy the Reporting Person's tax withholding obligation upon the vesting of restricted stock units.
Filing Info
Greer Valerie E's History
| Date | Ticker | Type | Value |
|---|---|---|---|
| 2026-02-18 | BFH | F | $148K |
| 2026-02-17 | BFH | A | — |
| 2026-02-17 | BFH | A | — |
| 2026-02-17 | BFH | A | — |
| 2026-02-17 | BFH | F | $1.7M |
| 2025-12-11 | BFH | F | $92K |
Other Insiders at BFH (90d)
| Insider | Bought | Sold | Last |
|---|---|---|---|
| BALLOU ROGER H | — | — | 2026-02-19 |
| Gerspach John C | — | — | 2026-04-15 |
|
Motes Joseph L III
EVP, CAO, Gen Counsel & Secy
|
— | — | 2026-02-18 |
|
McConnaughey Tammy M
EVP, Operations & Credit Risk
|
— | — | 2026-02-18 |
|
Andretta Ralph J
President and CEO
|
— | — | 2026-02-18 |
|
Greer Valerie E
EVP, Chief Commercial Officer
|
— | — | 2026-02-18 |
|
Beberman Perry S
EVP, Chief Financial Officer
|
— | — | 2026-02-18 |
|
Campbell Jonathan Bryan
SVP, Chief Accounting Officer
|
— | — | 2026-02-18 |
|
Driscoll Allegra S
EVP, Chief Technology Officer
|
— | — | 2026-02-18 |